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Key role in cruise tourism for Turkey
Cruise travellers bored with typical Caribbean cruises have turned their eyes to Black Sea and eastern Mediterranean voyages, creating a recent trend in cruise tourism that may prove a great benefit to Turkey .
Turkey's geographical position is highly important. Istanbul could play a key role in cruise tourism in the Black Sea. Many prominent cruise companies in the world have already chosen Turkey's major port city Istanbul as a homeport. Ports could also be built in İzmir and in the popular Aegean resort towns Kuşadası and Didim to capitalise on the trend.
The annual average number of cruise travellers from the United States to Turkey is about 11 million, while the annual average number of those from Europe is about three million. The target audience in cruise tourism is mostly middle-aged tourists from upper income groups with disposable income to spend.
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