‘Summer of 2011 will be all about Turkey’ according to experts
The prestigious Marriot International have announced they will be opening yet another hotel in Turkey in 2012. Marriot are amongst a number of prestigious hotel brands that have expanded their operations in Turkey hoping to capitalise on the nations surging tourism industry.
Travelmatch.co.uk have announced that summer 2011 will be extremely busy for Turkey. The travel specialists have cited affordability, convenience and the opening up of several new air routes as the major reasons for the spike in holiday makers this year.
Alex Francis of Travelmatch said,
“Every year one country proves to be especially popular, and early figures indicate that the summer of 2011 will be all about Turkey. This in part owes to structural factors such as the greater availability of flights to resort areas, but there is no denying this country’s unique appeal.”
“Turkey is truly an incredible destination and it is certainly deserving of its popularity.” He concluded.
Marriot meanwhile think that this is only the beginning of Turkey’s dominance over major European destinations. The country’s year on year tourism growth has been incredibly impressive with consistent growth since 2007. Turkey welcomed 23.3 million visitors 4 years ago and last year it received 28.6 million holiday makers – a figure that is widely expected to be surpassed this year.
Amy McPherson, president and managing director of Marriott International in Europe summed up her view of Turkey, a sentiment that seems to be shared with the rest of the industry,
“Turkey is an important market for us in our overall development strategy as we move towards doubling our portfolio in Europe by 2015.”
Source: Travel News, Travel Daily