Whilst its world famous heritage sites have always attracted tourists in their droves, Egypt, and particularly the Red Sea Resorts, has become increasingly popular over recent years amongst holidaymakers for a number of other key factors.
Centrally positioned, Egypt’s geographical location attracts visitors from across Europe, the Middle East, Asia and Africa. Having access to such a vast market means Egypt enjoys a huge and diverse mix of tourists each year. Advances in technology and the shortening of flight times have enhanced visitor numbers further with Egypt now widely recognised as a short-haul destination.
With the strength of the Euro driving up the costs of traditional European holidays, tourists have started exploring destinations outside of the Eurozone, including Egypt, where the cost of living is very low and therefore holidays are much cheaper. Egypt has a wide cross-section of appeal, stretching from those looking to take day trips to historic sites, those looking at nothing more than relaxing in the sun, right through to those looking to explore the award winning dive sites and thrill seekers looking to capitalise on the Red Sea’s perfect sailing and kite surfing conditions.
Furthermore, Egypt’s year-round sunshine allows for an extended holiday season and opens up the market to include consumers seeking winter sun.