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New student discount ID prepares to launch

A new student ID has launched that will offer university attendees discounts on famous brands, including shops, restaurants and entertainment and leisure facilities.

Student Beans has introduced the digital ID, which is intended to help both students by saving them money and businesses in university towns by raising their awareness among university goers.

The Student Beans ID mobile app, which can be used from the start of the academic year in September, will be proof of student status and will provide both online and in-store discounts.

William Harris, Head of Strategy at Student Beans, said: “The app will allow retailers to verify student customers both online and in store. Shops and restaurants can build loyalty by leveraging our trusted student brand to promote their products and services.”

This app is likely to be widely used by students after a survey by The Beans Group revealed 36% of students would like to buy things by using their mobile phone.

The study on Freshers Marketing also revealed 51% mainly use their handheld device to check their emails and social media, proving how important it is for students to have access to things – including discounts – at the touch of a button.

More than 800 high street shops and restaurants have agreed to accept the Student Beans digital ID, but more retailers are encouraged to still sign up to the app.

According to a survey by The Beans Group, Greggs, Costa Coffee, Alton Towers, H&M and Boots were the best loved brands among those aged between 18 and 24 in 2012, indicating students would love discounts to these offered on the new app.


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