New tourism body established in Dubai to meet 2020 targets

New tourism body established in Dubai to meet 2020 targets

A new tourism body has been established to help Dubai reach its target of attracting 20 million visitors a year by 2020.

Summary

  • Dubai Corporation for Tourism and Commerce Marketing has been set up by the city’s ruler
  • The tourism body will put the emirate on track to fulfil its aim of attracting 20 million visitors a year by 2020
  • Will take responsibility for marketing to promote Dubai’s strengths and diversity

A new tourism body that will take responsibility for the marketing and promotion of the Emirate of Dubai has been established by the city’s ruler in a bid to boost inbound travel and trade.

HH Sheikh Mohammmed bin Rashid Al Maktoum issued a new law establishing Dubai Corporation for Tourism and Commerce Marketing (DCTCM), which is an affiliate of the Dubai Government’s Department of Tourism and Commerce Marketing (DTCM).

The organisation will take charge of promoting Dubai’s “position as a leading international city around the world” to ensure the emirate fulfils its aim of attracting 20 million visitors a year by 2020.

Helal Saeed Almarri, Director General of DTCM, spoke of the need to continue to develop and enhance tourism and trade marketing in the run up to 2020, when the city will host Expo.

He said: “The creation of the Corporation and the focus it will provide to the marketing and promotion of Dubai will enhance coordination of activities and help to amplify our efforts to promote the strengths and diversity of our city globally.”

Officials expect the number of tourists flocking to Dubai to rise to 25 million between October 2020 and April 2021, after the emirate won the bid to host Expo 2020.

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