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Shift towards high quality accommodation among Nottingham student population

Students in Nottingham are increasingly interested in securing high quality accommodation, making stereotypical student housing a thing of the past.

A Nottingham-based lettings agency has spoken of a shift towards high quality accommodation in the student housing market, confirming a key trend highlighted in a recent Deloitte report.

The owner of Cunningham Lettings agency, Gaynor Cunningham, said that she had noticed a shift in attitude as students put more of a focus on quality.

She said: “The stereotypical image of student housing is a thing of the past, as tenants now demand housing to the highest specification possible. As tenants’ standards have risen, the demand for white goods and good quality furnishings is now standard across the board.”

This is consistent with a Deloitte report which forecast that luxury student accommodation will do well in 2014 as high tuition fees make students more discerning in their choice of university and accommodation.

The report stated that fee-paying students are “less willing to accept mediocre or outdated learning facilities, and the same increasingly applies to accommodation, where room quality and facilities are seen as important differentiators”.

Cunningham Lettings also said it had witnessed a two-fold increase in student lettings over the course of a year, reflecting high demand in the sector.

The agency recorded a 100% increase in its properties being let in the six-week period spanning November to December 2013, compared with the same period in 2012.

Ms Cunningham commented that there is a greater emphasis on being “the first to secure the best property” meaning the student lettings season is starting earlier than ever before.

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