Dubai’s reputation as a luxury travel destination is set to grow as more tourists visit the emirate in the build up to World Expo 2020.
- Dubai has been named as the preferred luxury holiday destination in a new poll
- Tourists in Dubai spend an average of £5,300 per trip
- Dubai has embarked on a new wave of infrastructural investment to further increase tourist numbers ahead of the World Expo
In recent years, Dubai has been heavily associated with widespread property investment. The seven-star hotels, theme parks and state-of-the-art retail facilities are certainly proving to be worthwhile as the emirate has now topped a luxury travel poll, which found the average tourist spent 30,500 AED (£5,300) during their stay.
“A 2014 YouGov Luxury Travel report for the Mena region showed that out of the 1,000-plus regionally based survey respondents, luxury clearly has a home in the Middle East with Dubai ranked in top spot as the preferred upscale destination,” said Nadege Noblet, Exhibition Manager of Arabian Travel Market, WTM Portfolio, Reed Travel Exhibitions.
Almost seven out of ten respondents defined luxury travel by the availability of five-star accommodation as a minimum standard, meaning that Dubai is perfectly positioned to capitalise on this growing demand from high net-worth travellers.
The report highlighted that 61% of luxury tourists from the Mena region travel with their spouse and stay for an average of five nights.
Since Dubai won the bid to host the six-month World Expo 2020 event, it has been very forthright in its aim to attract 20 million annual tourists by 2020. In order to reach this landmark, further property investment has begun, with authorities in the emirate recently announcing plans to build three new theme parks, a huge new expansion to Dubai’s Al Maktoum International Airport and several public transport improvements.
This infrastructural push has been followed by a new wave of private property investment, as purchasers look to lock in capital growth ahead of the emirate’s economic expansion.