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STUDENTS ENJOY DESIGNER KITCHENWARE AS VITA STUDENT SIGNS EXCLUSIVE AGREEMENT WITH SMEG

SMEG UK, the Italian provider of upmarket appliances, has signed an exclusive agreement with Vita Student, the UK’s only experience-led accommodation provider, to supply a range of its latest kitchen appliances and white goods to its stylish residences.

Students arriving in Sheffield and Liverpool (Crosshall) for the new academic year in September 2015 will enjoy a suite of high quality products, including a ceramic hob, oven/microwave and fridge.  All 524 studios within the buildings will include this fabulous range.

Commenting, Trevor Moore, CEO, Vita Student, said: “We are delighted to have struck this deal with SMEG. We believe there is great synchronicity between our brands, both companies placing a huge emphasis on the delivery of stylish products but without compromising on quality.  Service is a key component of Vita Student’s proposition, so high quality, reliable products are essential.”

Gavin Ferguson, Contract Channel Director, SMEG UK said: “The style shown in the Vita Student properties made our first partnership in the student accommodation sector a natural fit. The technology used to give their students the best possible experience shows a true desire to operate at the top end of the market, just like ourselves”

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