SMEG UK, the Italian provider of upmarket appliances, has signed an exclusive agreement with Vita Student, the UK’s only experience-led accommodation provider, to supply a range of its latest kitchen appliances and white goods to its stylish residences.
Students arriving in Sheffield and Liverpool (Crosshall) for the new academic year in September 2015 will enjoy a suite of high quality products, including a ceramic hob, oven/microwave and fridge. All 524 studios within the buildings will include this fabulous range.
Commenting, Trevor Moore, CEO, Vita Student, said: “We are delighted to have struck this deal with SMEG. We believe there is great synchronicity between our brands, both companies placing a huge emphasis on the delivery of stylish products but without compromising on quality. Service is a key component of Vita Student’s proposition, so high quality, reliable products are essential.”
Gavin Ferguson, Contract Channel Director, SMEG UK said: “The style shown in the Vita Student properties made our first partnership in the student accommodation sector a natural fit. The technology used to give their students the best possible experience shows a true desire to operate at the top end of the market, just like ourselves”