Around 200,000 tourists visited the emirate in the third quarter of 2015, with more growth predicted by the RAK Tourism Development Agency.
- Tourism is booming in Ras Al Khaimah, with visitor numbers up by 14% in the third quarter of 2015 over the same period of last year
- AED 36.7 million in hotel revenues also represents a 22% annual increase
- The RAK Tourism Development Agency is targeted one million visitors by 2018
Ras Al Khaimah’s tourism industry is experiencing sustained levels of growth.
Visitor numbers rose by 14% in the third quarter of the year compared to the same period in 2014, the latest figures from the RAK Tourism Development Agency (RAK TDA) show. Just under 200,000 people visited the northern-most emirate inside three months.
This trend was mirrored in revenue patterns of hotels. AED 36.7 million was spent on hotel accommodation, up 22% on the third quarter in 2013. Occupancy rates grew from 51% to 58%, while there was also a 31% uplift in room revenues, rising to AED 123.7 million.
Domestic tourism is still at the core of RAK’s economy. 49% of tourists originate from the UAE, but international tourism is on the rise. Germany remains the region’s biggest international inbound market, with the UK overtaking Russia into second place.
“These figures are extremely encouraging as we work towards our target of one million visitors by end of 2018,” said Haitham Mattar, CEO of RAK TDA. “We continue to nurture growth from our top five source markets, including UAE, Germany, UK, Russia and India.”
“As the destination gains global appeal, we plan to steadily diversify our source markets through strategic global partnership with leading industry stakeholders, repositioning the emirate.”
Earlier this year a number of key initiatives from the RAK TDA were launched to drive tourism growth. These included increased charter flights from a number of tour operators, as well as the introduction of low cost travel packages for UK visitors.
RAK has experienced huge tourism growth in the last few years, cementing its place as one of the world’s fastest growing tourism destinations.