Key partnerships with airlines and tour operators has led to increased tourist numbers and hotel occupancy rates in the emirate.
- Ras Al Khaimah’s Tourism Development Authority has reported strong growth in visitor numbers in the first quarter of 2016
- Tourist figures rose by 7% year-on-year in March, while hotel occupancy rates were 17.7% higher than Q1 2015
- Strong marketing activity and a number of key partnerships with airlines and tour operators is positioning the emirate as a key tourist destination
More holidaymakers from across the world are experiencing the pristine beaches and natural beauty of Ras Al Khaimah than ever before.
Figures released from the Ras Al Khaimah Tourism Development Authority (RAK TDA) show that visitor numbers and hotel occupancy rates at the start of 2016 have grown significantly over the same period last year. Year-on-year tourist numbers were up by 7% in March, while a 71.3% occupancy rate represents growth of 17.7% over Q1 2015.
RAK TDA is targeting one million visitors by the end of 2018. In an attempt to achieve this milestone figure, the RAK TDA has secured a number of strategic partnerships with airlines and tour operators over the last year to position the emirate as an exciting new holiday hotspot for tourists from across Europe, Russia and Asia.
“Ras Al Khaimah attracts visitors from a wide range of source markets,” explains Haitham Mattar, CEO of RAK TDA. “Our top markets include the UAE, Germany, UK, Russia and India. But as a result of our trade missions and industry partnerships, we are now seeing an increase in visitors from new markets such as China, Scandinavia and Eastern Europe.
“Furthermore, we have implemented a new leadership structure to deliver on our new strategy, and we are working in close partnership with our hotel and government stakeholders.”