Ras Al Khaimah’s tourism strategy to attract one million visitors to the emirate by the end of 2018 by creating sustainable tourism growth looks to succeed as hotel occupancy rates climb by 18%.
- The emirate has recorded a hotel occupancy rate of 71% in the first three months of 2016, an 18% rise on Q1 2015
- As the popularity of Ras Al Khaimah continues to increase, more than 3,000 rooms are in the pipeline across 12 properties to keep up with demand
- There was a 37% growth in Indian visitors to the emirate during January to April 2016, displaying the effectiveness of Ras Al Khaimah’s tourism strategy
Ras Al Khaimah’s hotels reported an occupancy rate of 71% in the first quarter of 2016, up by 18% over Q1 2015.
Coupled with a 9.2% year-on-year increase in revenue per available room, demonstrating the highest growth across the GCC region.
The destination currently offers over 5,000 hotel rooms and 41 properties, with more than 3,000 rooms in the pipeline across 12 properties by 2019.
Haitham Mattar, CEO, Ras Al Khaimah Tourism Development Authority (RAKTDA), said, “As part of our tourism strategy to attract one million visitors to Ras Al Khaimah by the end of 2018, we place great importance on diversifying our source markets and creating sustainable tourism growth.
“We recently launched our new brand positioning which highlights Ras Al Khaimah’s natural assets, luxurious indulgence, range of activities for different types of travellers, and authentic Arabian heritage and culture.”
Ras Al Khaimah has recorded a growth of 37% in visitor arrivals from India during the period of January to April 2016, according to RAKTDA.
India is the fourth largest international inbound market for Ras Al Khaimah. In line with the current tourism development strategy, RAKTDA recently conducted roadshows and interactions with Indian travel trade partners. This comes as Dubai held the biggest Indian property expo earlier in the month of June, that attracted some 15,000 attendees.