Ras Al Khaimah, the region’s fastest growing tourism destination, has seen visitors increase month-on-month and hotel occupancy rates rising.
- The popularity of Ras Al Khaimah as a tourist destination continues to grow, with visitors up 7% between January and July
- Visitors are spending longer periods of time in the emirate, with the average length of stay increasing by 7.7% year-on-year
- Tourism from Europe has increased 45% year-on-year, with strong growth seen from Germany and the UK
Visitor arrivals to Ras Al Khaimah between January and July 2016 increased by 7%, the Ras Al Khaimah Tourism Development Authority (RAK TDA) announced.
There are further indicators forecasting another successful year for the region’s fastest growing tourism destination. For the month of July 2016, the hotel occupancy for Ras Al Khaimah’s hotels grew by 36.7% over July 2015 demonstrating increased tourism demand for the emirate.
In addition to Ras Al Khaimah receiving more visitors, the length of stay during the first seven months of the year also increased. Total guest nights grew by 15.2% year-on-year, while the average length of stay in the Ras Al Khaimah’s hotels climbed 7.7%.
Haitham Mattar, CEO of the RAK TDA, said: “With access to 64km of pristine beaches, a unique terracotta desert and the highest mountain in the UAE located just 45 minutes from Dubai International Airport, Ras Al Khaimah’s hotels and resorts continue to grow from strength to strength.
“Our focus this year has been to heavily promote our new brand positioning which emphasises Ras Al Khaimah’s natural assets, luxurious indulgence, range of activities for different types of travellers, history and culture, and authentic Arabian heritage offering.”
Compared to last year, tourism from Europe to Ras Al Khaimah has grown by 45%, led by strong growth from Germany at 68% and the UK at 33.2%. Additionally, Europeans are staying longer, with a growth of 38.2% in average length of stay to 6.2 days.