Vita Student, the UK’s only experience-led accommodation provider, is to launch its second student accommodation development in Southampton, creating another 435 beds amid ever growing demand for high-end, stylish student living in the city.
Vita Student will start development on the site of the former bus depot on Portswood Road, in January 2017, after acquiring the site where planning permission for student accommodation already exists.
With Vita Student’s existing Richmond House residence already a popular choice for students in the city, the award-winning brand is doubling its presence on the south coast.
In addition to its 435 beds, the Portswood Road residence will include an impressive communal area, a large social hub, movie room, gym, private dining and dedicated study areas.
Talking about what the new site will mean for the brand and surrounding area, MD of Vita Student, Lee McLean, said: “We’re hugely exciting to be launching our second residence in Southampton, a fantastic city that is a top destination for international and postgraduate students, both of whom want high quality accommodation and high standards of service.
“The location of Portswood Road is exceptional and this news is a significant milestone for our business. Our confidence to open a second residence in the city reflects the huge demand for Vita Student’s unique product and position in the market.
“We’re committed to helping our residents feel right at home here and that job is made so much easier by the warm and welcoming people of Southampton.
“We’re incredibly proud of our relationship with the local community and strongly believe the development will be a major social and economic benefit to the area.”
Vita Student, which currently operates 10 residences across the UK, prides itself on offering the best possible student accommodation experience, places as much emphasis on customer service as it does offering stylish residences.
Just last month the brand beat off competition from a host of leading businesses to be crowned winner at the national Customer Experience Awards 2016.
Fighting off competition from food box brand Gousto, life insurance and pensions giant Royal London, recruiters Nicoll Curtin, share dealing site The Share Centre and online betting business Unibet, the judges highlighted Vita Student’s dedication to listening to students and treating them as valued customers, putting them at the heart of everything it does.
Vita Student is a Select Property Group brand. Select is a global developer, retailer and operator of market-leading property investment brands.